Blog advertising and mutual benefits for bloggers and advertisers

Blog advetising has become a popular way for online advetisers. There are many sites which are playing a part of medium among advertisers and bloggers. Their main task is to create a place where advertisers and bloggers gather for their own mutual interests. This kind of advertising can be called:
get paid to blog
get paid to review
get paid to post
blog advertising
make money blogging

Why people prefer review posts?

There is only one answer which comes in my mind that this kind of advertising is looks personal because you don't look at a commercial site banner or advertisement, but you read what blogger has described in its own way. It shows different between a web site and blog, and preference among two. If we judge through popularity percpective then it is clear that people like to read blog rather than a web site.

On the other hand, not only advertisers are getting more exposure for their products or sites but bloggers are also making money from their posts. Writing paid posts on their blogs provides them an opportunity to earn few bucks. Depending on the page rank, popularity and blog traffic, a blogger can earn $3 to $300 or even more for one paid post.

Review posts are cheaper way of advertising and the links which advertisers get from the blog posts are from interested visitors. As review posts are permanent, advertisers get exposure of their product for a long time. Bloggers are also happy to earn some money for their efforts. But there are some ethics which bloggers should keep in mind. To my point of view bloggers should be neutral while writing review posts, if they don't have any idea about the product. You are paid for the 'paid posts' but you shouldn't take the risk of loosing the trust of blog readers. Blog readers are precious for you than few bucks. I also write paid reviews but my post tone is mostly descriptive or neutral.

More sites with the target to offers 'blog advertising' opportunites are emerging to offer earning opportunites for bloggers.